In-House SEO Training
Many businesses decide to outsource their SEO internet marketing efforts. In-house SEO training, however, offers an opportunity to take control of the process.
In-House SEO Training
SEO refers to search engine optimization, the internet marketing methodology of getting high rankings in the free search listings in Google, Yahoo and MSN. Of all the marketing platforms on the web, SEO is by far the most effective and profitable. There is, however, one significant problem with SEO.
Most businesses groan when they learn how long the wait can be for SEO to show results. For a new site, rankings will not even be sniffed on Google for a minimum of six months. Google controls more search traffic than MSN and Yahoo combined. Put another way, a company has to wait a long time and pay a significant amount of money to see the results of the SEO campaign. Pursuing rankings on extremely competitive high traffic keywords such as “travel” can take even longer.
Give the cost and time involved in outsourcing SEO efforts, some businesses prefer to bring the process under their control. The answer is in-house SEO training. With in-house SEO training, a company should look for a SEO expert that publishes high rankings on their site. They should also look for an SEO expert that is going to deliver a class and ongoing consulting. This probably sounds fairly obvious, but there is a unique factor that businesses must recognize.
It is a fundamental fact that the three major search engines update the method by which they rank sites every three to four months. In laymen’s terms, this means the game changes a bit every quarter and can be substantially different after four quarters have passed. What worked in 2003 not only doesn’t work now, it is laughably inapplicable. Understanding this is the key to SEO training.
If you are considering SEO consultants like us, there is a very simple test to find out if a prospect is legitimate. If they offer to provide you with a manual or book for SEO training, warning lights should go off in your head. That manual or book may work now, but it is going to be useless to you next year. The ranking process will have changed and your site will bomb in the rankings if you do not evolve with the search engines. In SEO, how to books are useless.
For in-house SEO training, you need an expert that is going to teach the concepts in detail, yet clearly enough for everyone to understand. For instance, our SEO in-house training uses your site or sites as the teaching example. Yes, we actually plan out the SEO campaign while teaching you how to do it at the same time.
So, what happens after the training when the ranking process changes after a few quarters? The in-house SEO training provider should be retained as a consultant to help you with updates. If they refuse to do so, they are a FRAUD! The game changes all the time, so ongoing advice is critical.
More and more companies are looking to in-house SEO training for their internet marketing needs. The key is to make sure you get the correct training. Look for existing rankings, someone who will use your site as the teaching example and ongoing consultation. Anything less and you could be throwing away your money.
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