Domain Names - PurchaseIf you are going to start a web site, you have to have a domain name. There are a couple of tricks, however, you should know about domain names before you purchase one. Domain Names - PurchaseFar too often, people just rush out and pick domain names on the fly. What sounds cool? What sounds professional? I’ll just use my business name. These are the basic ways people come up with domain names and they are all wrong! Well, they aren’t run, just painful when it comes to Internet marketing.
Unless you have a business name that is very well known, don’t use your business name as the domain. It isn’t really going to help you generate traffic and people will still be able to find you through search engines. The best way to pick a domain name is to first due keyword research. Keyword research is going to identify the keyword phrases your prospects are using to search for your services or products. You want to create a list of high traffic keyword phrases and then make one of those phrases your domain name. Search engines give a lot of value to a domain name that matches a keyword phrase. This helps you crank your home page to the top of the rankings, a massive head start over your competition. Read how to use Wordtracker to do keyword research.
Once you have identified the keyword phrase you want to use for your domain, there is another secret you need to know. The length of your registration is a factor in search engine rankings on Google. Google gives added value to sites that are going to be around for a long time. At a minimum, you should register the domain for five years, but go with the longest option available. The purchase of domain names is a fairly simple process. If you follow the above guidelines, you can turn it into a powerful head start for your marketing efforts. << Back to Start Your Own Internet Businesses |
