Google Sandbox

In 2004, Google instituted a ranking delay system that has come to be known as the “Google Sandbox Effect.” Although your site will appear fairly quickly in search engines such as Yahoo and MSN, it doesn’t show up in Google results. Welcome to the sandbox.

What is the Google Sandbox?

Google has instituted a procedure that artificially holds down the rankings of any new site. Typically, the delay lasts from 6 to 8 months. Yes, 6 to 8 months. Sometimes, the site will not even come up under a search for your business name.

Why A Sandbox?

Google hasn’t put forth an official reason for implementing the Sandbox. We and others believe Google is trying to discourage people from slapping up tons of small sites that can be used to generate links to each other. Instead, the delay process promotes the creation of sites with massive amounts of content.

Can You Get Out?

Unfortunately, there isn’t anything you can do to avoid the sandbox. Instead, you should focus on taking small steps to limit the damage.

The first step is to immediately slap up a temporary page on your domain name. Make sure to include the relevant keywords and then create a few links to the site through articles, etc. The Google sandbox effect doesn’t start running until Google finds your site. The sooner your domain is indexed, the sooner the time will run.

If you are familiar with seo work, you will find the following interesting: The Google Sandbox – How To Get Out.

After The Sandbox

After the Sandbox delay ends, your site will be ranked pursuant to normal ranking factors. To come out of the box firing, you should be building content and links during the time you are in the sandbox. If enough are created, the site should blast up the rankings within two to three weeks.

In Closing

The Google sandbox is annoying, but necessary. There are simply too many junk sites in the search engine results. Slowly, the Google sandbox will weed these sites out. When your site jumps to the top of the Google listings, you’ll be glad you suffered through the Google sandbox effect.

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