My Business Name is My Domain Name?

Most businesses that try to add a website to supplement their offline efforts make a mistake of using their business name as their domain name. Here is why.

My Business Name is My Domain Name?

Logic is often considered a universal concept that applies in all situations. Alas, the web has a logical basis, but it is different than anything in the world. Two plus two does not equal four on the web, it equals six. If it is any comfort, at least it always equals six. In practical terms, this means there are uniform rules that apply to sites, but not the ones you might expect.

In traditional marketing, you are told to plaster your business name in front of people as much as humanly possible. This brand marketing effort, so the saying goes, will eventually lead people to your business where they will gladly hand over their hard earned money to you. Logically, this makes sense. On the web, it does not.

Unless you are a large company, your business name means nothing on the web. Sorry to deflate your ambitions, but there are millions of sites and you simply do not stick out. Using your business name for your domain is a mistake in this regard. Your domain is a powerful tool to bring in business. Why would you waste it on your business name? If people want to find you, they will not type your business name in as domain name. They will do a search on Google, Yahoo, MSN or whatever to find you. Yes, they will find you so long as your name is on the site, but you don’t need to have it in your domain.

Your domain name should either be catchy or incorporate a keyword phrase you want to be ranked under in search results. You can read more here. Whatever you do, don’t use your business name. It is just a waste of a potentially huge marketing tool.

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